One of the major trends of the 2016 presidential election is scrutinizing the candidates’ logos – we’ve seen Hillary Clinton’s Hillvetica font and Ted Cruz’s flame logo. When Jeb Bush announced his presidential campaign, his logo was no different… literally. His logo has been the same since he first ran in 1994.
Folks on twitter quickly spotted this striking consistency:
What followed were mock-up Jeb Bush logos, almost all comical:
Jeb’s logo was even altered for Spanish-speaking audiences:
Jeb Bush could even be Batman’s sidekick:
Someone wrote a fictional email exchange between Jeb Bush and his graphic designer, or “doodle-head,” explaining the thought process of the design.
The Design of Jeb Bush’s Logo
Like Hillary, Jeb opted to not include his last name. While Hillary has completely revamped her image (including her logo), Jeb has chosen to maintain a consistent tie to his past and current campaigns and the public image they’ve carried.
As candidates who both come from well-known political dynasties, it seems Jeb and Hillary are trying to distinguish themselves as individuals. The question is, will it work?
Their own household name status is in large part due to their families, and each candidate is already fielding questions about their ties. For Hillary, the fact that her spouse is a former President has already spawned numerous questions around the multiple conflicts of interest he could pose in the campaign and beyond.
For Jeb, he has to distinguish his candidacy and policy platform as separate from his father’s and his brother’s, while also dodging any associations with their presidential legacies. Jeb has stated that, “I’m not my father or my brother, I’m my own man.”