Louisiana voters head to the polls tomorrow to decide if Republican David Vitter or Democrat John Bel Edwards will be the next governor of Louisiana.
An analysis from the Center for Public Integrity found that a week before the November 21 Election Day, spending topped $4 million during the runoff campaign – with nearly $3.7 million spent on TV advertising alone.
Here at I Agree to See, we’ve been tracking the political ad war between the candidates – as each scathing attack provoked a response that consequently led to an onslaught of more attack ads.
Check out the ads that shaped the last couple weeks on the Louisiana gubernatorial campaign trail:
October 26: Democrat John Bel Edwards Plays the “West Point” Card
During the gubernatorial “jungle primary,” Edwards leaned heavily on his military record to distinguish himself from the national Democratic Party. After the primary, he used his record as a weapon to attack Republican David Vitter.
October 27: David Vitter Plays the Willie Horton Card
Vitter started the Louisiana gubernatorial runoff behind John Bel Edwards, so Vitter and his hard-nosed political consultants threw some racially charged heat and accused Edwards of a releasing “thugs” from prison.
November 3: Louisiana Sheriffs Back Edwards & Rebut Vitter’s “Willie Horton” Ad
The Louisiana Sherrifs’ Association helped Edwards turn the table on Vitter’s racially charged attack and defended Edwards’s criminal justice reforms. Many thought Vitter’s racially charged ad was a cheap way to use “fear and deception for political gain.”
November 6: John Bel Edwards Just Put David Vitter Back in Hooker Hell
During the first week of November, John Bel Edwards attacked Vitter for choosing “prostitutes over patriots” – and it has kept Vitter on the defensive ever since.
November 9-13: David Vitter’s Mea Culpa Tour
Edwards’s attack caused Vitter to release a heartfelt “mea culpa,” but he didn’t stop there. After his first “mea culpa” plea, he got his buddy Willie Robertson from Duck Dynasty to encourage voters to overlook Vitter’s prostitution scandal.
Then, Jack Vitter, David’s son, was featured in a spot to tell voters how much he loves his dad and how “he’ll be an awesome governor.”
November 16: David Vitter Tries to Use Syrian Refugee Issue to Stop John Bel Edwards
Days after the horrifying Parris terrorist attack, Vitter’s political consultants emerged from the studio with the first spot to use footage from the attacks.
Vitter attacks Edwards for saying he would accept Syrian refugees in Louisiana – a stance that many current governors have opposed.
November 17: John Bel Edwards Fires Back at David Vitter’s False Claims
Edwards refutes Vitter’s attack from the day before, saying he “immediately called for an end to bringing Syrian refugees to Louisiana.” He pivots to attacking Vitter for being “AWOL” in the Senate during votes on the refugee issue.
Who Will Be the Next Governor of Louisiana?
The latest poll from Market Research Insight shows John Bel Edwards 14 points ahead of David Vitter – 52% to 38%. However, any last ditch efforts from the candidates to sway voters could make this a close race.
Stay tuned to I Agree to See to find out who won the 2015 Louisiana gubernatorial runoff political ad war.