In the U.S. there are approximately 115 casualties caused by car accidents each day. In the UK that figure is only about 7 or 8 and that is because of ads like this.
This UK PSA from Sussex Safer Roads promotes the use of seat belts by invoking the power of family. In the UK seat belts save fathers, husbands and most importantly lives. The U.S. should follow their lead and promote safe driving habits.
Did you know? The average seat belt use rate in America is 84 percent.