The NRA sparked outrage a couple weeks ago with a provocative recruitment video, which some accused of inciting violence and division. In response, gun control advocacy group Everytown For Gun Safety released a response video which promoted finding commonality through shared values, with a noticeably more optimistic tone.
The ad then continues with b-roll of children and parents playing as a female narrator optimistically says “Let’s celebrate the values that make our country strong, and bond all of us together as Americans.”
Everytown, an advocacy group backed by former New York Mayor Michael Bloomberg, created an ad that was purposely inclusive to contrast the NRA’s highly divisive video, “We know America is great, and we know there's a lot most Americans can agree on, like sensible gun safety laws that help protect our freedom and those we love.”
Everytown spokesperson Andrew Zucker told the Washington Post that Everytown deliberately took a different tone, “the gun lobby’s ad described a dystopian view of who we are as a country, which isn’t reflective of who we are as Americans or the values that we share.”
The video, while more positive and unifying than the NRA ad, is yet to break 1,000 views on Youtube while the controversial NRA ad has well over 500,000.
Everytown Takes Sharp Contrast to NRA
The ad starts with a reference to the previously mentioned NRA video. A narrator states, “Let’s take a break from the politics of fear” as quotes criticizing the NRA video flashes on the screen.The ad then continues with b-roll of children and parents playing as a female narrator optimistically says “Let’s celebrate the values that make our country strong, and bond all of us together as Americans.”
Everytown, an advocacy group backed by former New York Mayor Michael Bloomberg, created an ad that was purposely inclusive to contrast the NRA’s highly divisive video, “We know America is great, and we know there's a lot most Americans can agree on, like sensible gun safety laws that help protect our freedom and those we love.”
Everytown spokesperson Andrew Zucker told the Washington Post that Everytown deliberately took a different tone, “the gun lobby’s ad described a dystopian view of who we are as a country, which isn’t reflective of who we are as Americans or the values that we share.”
The video, while more positive and unifying than the NRA ad, is yet to break 1,000 views on Youtube while the controversial NRA ad has well over 500,000.