Sen. Kamala Harris entered the 2020 Democratic presidential primary with an announcement video designed to meld a defiant posture against Donald Trump with a buoyant optimism.
The video has a bouncy, percussion-heavy soundtrack. Against a bright background of rotating colors, Harris echoes the giant words that flash on the screen: truth, justice, decency, equality, freedom, democracy. The camera shows Harris, who emphasizes, "these aren't just words. They're the values we as Americans cherish, and they're all on the line now." She never utters the name of Donald Trump, but it is clear she is presenting herself as a clear contrast to him.
The screen then displays a montage of diverse Americans, as Harris narrates, "the future of our country depends on you and millions of others lifting our voices to fight for our American values." She portrays herself as one of many gearing up to change the face of the White House, as she says she is running to "lift those voices, to bring our voices together."
For this introductory video, there is little introduction of Harris herself: for example, no mention of her childhood, her career experience, or even any issue positions. But this race has only just begun!
The video has a bouncy, percussion-heavy soundtrack. Against a bright background of rotating colors, Harris echoes the giant words that flash on the screen: truth, justice, decency, equality, freedom, democracy. The camera shows Harris, who emphasizes, "these aren't just words. They're the values we as Americans cherish, and they're all on the line now." She never utters the name of Donald Trump, but it is clear she is presenting herself as a clear contrast to him.
The screen then displays a montage of diverse Americans, as Harris narrates, "the future of our country depends on you and millions of others lifting our voices to fight for our American values." She portrays herself as one of many gearing up to change the face of the White House, as she says she is running to "lift those voices, to bring our voices together."
For this introductory video, there is little introduction of Harris herself: for example, no mention of her childhood, her career experience, or even any issue positions. But this race has only just begun!