Only five months after the last British election, opposition Labour leader Jeremy Corbyn is out with a 3-minute spot clearly designed to get voters comfortable with the possibility of him becoming the next Prime Minister.
The ad comes at a time when Conservative Prime Minister Theresa May has been grappling with dissension in her ranks, raising the possibility that her governing coalition could collapse which would spark another general election.
So Corbyn isn't wasting time to sell himself to the voters.
"I voted Labour," says a mom with a pierced nose reading to her child, "because I wanted a better future for my children." An older woman offers that, "I feel that the Labour Party has got more of a heart." A black doctor "I voted Labour because I knew that they were the only party that cared about the NHS [National Health Services.]"
Corbyn -- who placed a surprisingly strong second place while Conservative Prime Minister Theresa May was forced to cobble together a coalition to maintain power -- appears to kick May when she's down. "Despite losing her majority, Theresa May and the Tories refuse to listen to the voters. They're stubbornly sticking to their failed program of austerity."
At the time of the ad's release, May's approval in polls was poor, but Corbyn's was only slightly better and still a net negative. His "Vision for a Better Britain" is part of a larger strategy to sell himself beyond his natural base, without compromising (or specifying) the his ambitious policy agenda.
The ad comes at a time when Conservative Prime Minister Theresa May has been grappling with dissension in her ranks, raising the possibility that her governing coalition could collapse which would spark another general election.
So Corbyn isn't wasting time to sell himself to the voters.
Jeremy Corbyn Attempts to Soften His Image
The video "A Vision for a Better Britain" tries to soften the rough edges of the left-wing leader. We see the testimonials of a range of regular Brits who voted Labour earlier in the year, as a soundtrack of comforting piano music plays in the background."I voted Labour," says a mom with a pierced nose reading to her child, "because I wanted a better future for my children." An older woman offers that, "I feel that the Labour Party has got more of a heart." A black doctor "I voted Labour because I knew that they were the only party that cared about the NHS [National Health Services.]"
Corbyn -- who placed a surprisingly strong second place while Conservative Prime Minister Theresa May was forced to cobble together a coalition to maintain power -- appears to kick May when she's down. "Despite losing her majority, Theresa May and the Tories refuse to listen to the voters. They're stubbornly sticking to their failed program of austerity."
Jeremy Corbyn Slams Theresa May for Austerity
Corbyn offers sympathy to voters who find their wages aren't keeping up with inflation, and the voters share their frustration with rising costs and debts. What exactly Corbyn would do is not spelled out in the video, but the doctor argues, "I trust the Labour Party because I know that they are the only ones over the last 50 years that created any social good for us."At the time of the ad's release, May's approval in polls was poor, but Corbyn's was only slightly better and still a net negative. His "Vision for a Better Britain" is part of a larger strategy to sell himself beyond his natural base, without compromising (or specifying) the his ambitious policy agenda.