Donald Trump will make a "major announcement" in New York on June 16, followed by a trip to New Hampshire, home of the first presidential primary. Is he really going to run for president? Not only is that looking likely, he also already cut his first 2016 political ad.
Donald Trump, Champion of the Homeless?In "Make America Great Again," Trump starts off sounding like a Democrat. We see someone put a coin in a homeless person's styrofoam cup (in a scene that looks staged) and a shop owner posts a "Going Out of Business" sign. Trump, the bleeding heart, laments, "I don't like what I see happening to America."
As Trump sits at his desk on a high-back leather chair, he rails against our crumbling infrastructure. "The infrastructure of our country is a laughingstock all over the world. Our airports, our bridges, our roadways; it's falling apart."
In the traditional message offered by wealthy businessmen running for political office for the first time, Trump scolds the incumbent class: "Our politicians are all talk, no action."
Then Trump shifts to a ground more familiar to conservatives: "Millions of people are flowing across our southern border. We've got to build a real wall." As he talks, we see news footage of a collapsing overpass and of immigrants climbing over a wall.
Infrastructure and Immigration Animates Donald TrumpTrump talks to the country as if it's a young child struggling in school, needing a little hope and a boost of self-esteem: "With all of this, our country still has tremendous potential. Let's make America great again."
Trump, while always exuding maximum self-confidence, risks becoming a laughingstock himself if he takes the plunge into the presidential campaign pool.
But if nothing else, he is beginning the race with a clever combination of policy positions, designed to appeal to populist sentiments and go beyond traditional ideological boundaries. Few think he could win, but with a built-in ability to attract media attention, along with a novel message, he could have more ability to shape the debate than you might expect.