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Is ‘Together’ Bernie Sanders’ Version of Obama’s ‘Hope?’

Posted on
February 8, 2016
by Andrew Cullen
The now iconic “Hope” poster became symbolic for Barack Obama’s 2008 presidential campaign. The Che Guevara-like poster, created by famous street artist Shepard Fairey, was originally promoted throughout Obama’s grassroots base with the message “Progress,” before the Obama campaign adopted it officially.

Plenty of similarities (some with little evidence) have been made between Barack Obama’s 2008 presidential campaign and Bernie Sanders’ 2016 campaign – but there may be room for one more comparison. Feeding off the feeling of intense division in the country, the Sanders presidential campaign is adopting a grassroots video with the simple message: “Together.”

“#VoteTogether” Blankets Twitter on the Eve of the New Hampshire Primaries

“Together” features a collage of diverse faces being ripped in half as we hear a clip of Sen. Sanders from a campaign speech addressing a divided country.

The torn pictures reassembled with one another, as we hear Sanders proclaim, “When we stand together, and demand that this country works for all of us, rather than the few, we will transform America.”

Even though the volunteer-made political ad has been floating around the Internet for the last week, the campaign officially endorsed the “Together” message on the eve of the New Hampshire Primaries, where Hillary Clinton has made small gains in recent polls.

The Sanders campaign gathered a collection of volunteer-created sharable images – all with the same “Together” theme – and encouraged supporters to use them with tweets written by the campaign.

Get Out the Vote… “Together”

Millennial support for Bernie Sanders allowed his campaign to mount an unexpectedly strong challenge to the Hillary Clinton campaign. Sanders’ campaign was able to close a 50-point gap in Iowa and he now commands a comfortable – but not bulletproof – lead in New Hampshire.

But he is virtually unknown in the South, where Hillary Clinton remains the dominating frontrunner.

Follow us on Twitter and like us on Facebook, as we bring you the most up-to-date ads before Tuesday’s New Hampshire Primary.
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