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How the White House Sells Neil Gorsuch

Posted on
March 21, 2017
by Andrew Cullen
It’s no secret that Republicans on Capitol Hill don’t necessarily follow their president down every road he wanders down. The Trumpian vision of health care, tax reform and infrastructure development are all going to be tough sells for the administration to make to a skeptical Congress in the coming months. But when it comes to his Supreme Court nominee Neil Gorsuch, Trump may have a winning product. At least that’s the case in the eyes of the Congressional GOP.

With questions of Trump’s potential ties to Russia mounting – and FBI Director James Comey legitimizing those fears Monday morning – the Trump Administration undoubtedly welcomes a favorable distraction from some of the many damaging news stories flying around Washington at the moment.

And what better way to distract voters than with a young, patriotic and charismatic Supreme Court nominee?

Neil Gorsuch: A Real Conservative’s Judge

In a two-minute video more akin to a movie trailer for an Academy Award-winning political drama, the best of Gorsuch’s characteristics are on full display.

Thankfully, Gorsuch’s acceptance speech was of a caliber to be expected from a humble federal judge – which made the rest of this ad a breeze to make. Laid lightly over Gorsuch’s speech from the East Room of the White House at the end of January, is a subtle piano track that gives Gorsuch’s underlying speech an angelic lift.

“Mr. President, Mr. Vice President, you and your team have shown me great courtesy and you’ve entrusted me with a most solemn assignment,” we hear Gorsuch say. The video continues, with b-roll Gorsuch touring the Capitol – complete with tour guide, former New Hampshire Sen. Kelly Ayotte, in tow.

“Standing here in a house of history, and acutely aware of my own imperfections,” he continues, “I pledge that if I am confirmed, I will do all my power’s permit to be a faithful servant to the Constitution and laws of this great country.”

We hear Gorsuch talk about the importance of the Supreme Court’s work – something that the person who nominated him has taken pot shots at in the past.

Gorsuch then moves onto his undoubtedly stunning resume, over b-roll of the young nominee meeting with Congressmen on Capitol Hill, and fist-bumping a young boy.

“I respect too, the fact that in our legal order, it is for Congress – and not the courts – to write new laws,” Gorsuch continues. That’s red meat for conservatives who often feel like Democrats (former President Barack Obama in particular) often relied on the court, rather than congress, to litigate complex social issues, like same-sex marriage. “It is the role of judges to apply – not alter – the work of the people’s representatives.”

Before Gorsuch signs off, we hear him repeat what will certainly become a well-known quote among Supreme Court nerds:

“A judge who likes every outcome he reaches is very likely a bad judge.”

Follow the Neil Gorsuch Senate Confirmation Hearing

Neil Gorsuch’s confirmation hearings will continue on Capitol Hill throughout the week. And we will continue following the ad battle surrounding his nomination.

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