On July 12, 1984 Walter Mondale selected Geraldine Ferraro as his running mate. In doing so, Ferraro instantly became a trailblazer and a pioneer as the first female vice presidential candidate to represent a major American political party. And to state the obvious, she also became the first American woman to grace the front of a major party’s political campaign button. Here is a look at one of the first Mondale-Ferraro campaign buttons. Did you know: Mondale’s reported “short list” for Vice President included then San Francisco Mayor Dianne Feinstein – who we now know better as California’s Senior Senator Dianne Feinstein.