EMILY's List’s Breaking Through is a 2 1/2 minute campaign video released in April, and it proves what every writer, film-maker and campaign consultant knows: there’s no better way to send a message – political or otherwise - than through a personal story or, even better, through several stories, especially during this media-saturated 2016 presidential campaign.
In “Breaking Through,” each of 17 women running for the House or Senate reveals a bit of the life that brought her to her decision to run. The video includes Senate candidates Tammy Duckworth, Pramila Jayapal, Deborah Ross and House hopefuls Nanette Baragán, Colleen Deacon and Jacky Rosen.
Each story is part of the mosaic of American women whom EMILY's List must reach. They speak not only about their histories, but also about the issues they face today – issues that bring women to the polls.
The video concludes with a recurring refrain, as each candidate tells the camera, "I know what it’s like, And so I’m running, I will fight… Until we win."
A serious player among political pros, candidates, political and campaign consultants and activist women, EMILY's List has a strong track record and the power to match. In the years from its beginning in 1985, when they began, to the end of the 2014 election cycle, the group had raised over $400 million for pro-choice Democratic women candidates. According to the campaign watchdog Open Secrets, “The group has turned the bundling of campaign contributions into an art form, enlisting thousands of members nationwide to direct their money to key races."
In addition to its fundraising, since 1985 the organization has trained more than 9,000 women and helped to elect more than 100 women to the House, 19 to the Senate, 11 to governors’ mansions and more than 700 to state and local office. One-third of those elected to Congress are women of color, including “every single Latina, African American and Asian American Democratic congresswoman currently serving.”
There’s an old saying in politics: “When women vote, Democrats win.” Clearly the primary goal of Breaking Through is to prove it’s true.
In “Breaking Through,” each of 17 women running for the House or Senate reveals a bit of the life that brought her to her decision to run. The video includes Senate candidates Tammy Duckworth, Pramila Jayapal, Deborah Ross and House hopefuls Nanette Baragán, Colleen Deacon and Jacky Rosen.
Each story is part of the mosaic of American women whom EMILY's List must reach. They speak not only about their histories, but also about the issues they face today – issues that bring women to the polls.
The video concludes with a recurring refrain, as each candidate tells the camera, "I know what it’s like, And so I’m running, I will fight… Until we win."
A serious player among political pros, candidates, political and campaign consultants and activist women, EMILY's List has a strong track record and the power to match. In the years from its beginning in 1985, when they began, to the end of the 2014 election cycle, the group had raised over $400 million for pro-choice Democratic women candidates. According to the campaign watchdog Open Secrets, “The group has turned the bundling of campaign contributions into an art form, enlisting thousands of members nationwide to direct their money to key races."
In addition to its fundraising, since 1985 the organization has trained more than 9,000 women and helped to elect more than 100 women to the House, 19 to the Senate, 11 to governors’ mansions and more than 700 to state and local office. One-third of those elected to Congress are women of color, including “every single Latina, African American and Asian American Democratic congresswoman currently serving.”
There’s an old saying in politics: “When women vote, Democrats win.” Clearly the primary goal of Breaking Through is to prove it’s true.