After his New York primary win, there were rumors that Donald Trump would start running his campaign “more traditionally” – and this ad just proved it.
“My Dad” features Trump’s son, Donald Trump Jr., recalling what it’s like to grow up with Trump as a tough father.
"Growing up, my brother, sister and I had to really know what we were talking about before bringing him any kind of proposal," Trump Jr. says in the ad. "He may be a little less tough on his grandchildren right now, but it's that toughness that I want renegotiating trade deals with China and Mexico."
The still photos of Trump playing with his grandkids shows a softer side to the Teflon Don – a side voters rarely see.
"My Dad" is a more traditional ad strategy compared to his past Instagram attack videos. The campaign has primarily banked on earned media, so we'll continue to track the upcoming paid political communication that comes out of his campaign in the months ahead.
“My Dad” will run in Indiana and Pennsylvania as part of a $2.5 million ad buy in the two upcoming primary states.
“My Dad” features Trump’s son, Donald Trump Jr., recalling what it’s like to grow up with Trump as a tough father.
"Growing up, my brother, sister and I had to really know what we were talking about before bringing him any kind of proposal," Trump Jr. says in the ad. "He may be a little less tough on his grandchildren right now, but it's that toughness that I want renegotiating trade deals with China and Mexico."
The still photos of Trump playing with his grandkids shows a softer side to the Teflon Don – a side voters rarely see.
"My Dad" is a more traditional ad strategy compared to his past Instagram attack videos. The campaign has primarily banked on earned media, so we'll continue to track the upcoming paid political communication that comes out of his campaign in the months ahead.
“My Dad” will run in Indiana and Pennsylvania as part of a $2.5 million ad buy in the two upcoming primary states.