The top two candidates i the August 8th non-partisan mayoral primary, regardless of the final percentages, will advance to the November general election, and most likely the incumbent Mayor Mike Duggan will place a solid first and Coleman Young II, the namesake of Detroit's first African-American mayor, will lag behind but make the cut.
Young is trying to turn Duggan's record of downtown development against him by rally those who feel left behind.
"Have We Been Forgotten?" asks Coleman Young IIThe ad campaign is not subtle. This spot begins with the sound of a low note resonating loud and deep against the image of a gleaming Detroit skyline. The grave and gravely narrator cuts to the chase: "The truth of the matter is that there are two Detroits. There's this Detroit," -- and we see a woman bicycling through a pristine downtown plaza, and the shot of the Comerica baseball stadium -- "and there's this Detroit," the Detroit of dilapidated buildings and streets.
"What about our neighborhoods? What about our schools? Have we been forgotten?" the narrator bluntly asks.
Mayor Mike Duggan Begins With a LeadYoung then appears, eagerly leveraging the legacy of his legendary father which is fondly remembered by older voters. "The honorable Coleman Alexander Young, my father, said, 'There's no problem in this city that a good-paying can't fix. I want people working, and I want investment. Right. Here. In. The Neighborhood." And he's seen on the sidewalk in "the neighborhood," not downtown.
Poll suggest that "two Detroits" message is not resonant enough for Young to place first in the primary. The question is will it give Young enough momentum to build towards ultimate victory in November.