Out of the 5,193 public outdoor sculptures of individuals in the United States, only 394, or less than 8 percent, are of women, compared with 4,799 of men, according to the Smithsonian American Art Museum’s Art Inventories Catalog. And according to advertising agency BBDO, street names share a similar imbalance.
That's why BBDO launched a new initiative, "Put Her on the Map" – to draw attention to the issue and get more streets named after famous females throughout history, as well as more monuments dedicated to honor them.
The agency launched a video along with the initiative showing little girls who they want to grow up to be like: "Lazy Susan," "Daisy Dukes," and "Bloody Mary." The ad proves that there are a lot of things named after women, but not anything that little girls would want to aspire to.
“Who better to help magnify this point than young girls? Once you hear it directly from their mouths, you can understand the immediate reason why we need to honor women around our cities,” BBDO executive creative director Lauren Connolly told AdFreak.
The video debuted as part of the AOL's Makers Conference honoring “the trailblazing women of today and tomorrow.”
That's why BBDO launched a new initiative, "Put Her on the Map" – to draw attention to the issue and get more streets named after famous females throughout history, as well as more monuments dedicated to honor them.
The agency launched a video along with the initiative showing little girls who they want to grow up to be like: "Lazy Susan," "Daisy Dukes," and "Bloody Mary." The ad proves that there are a lot of things named after women, but not anything that little girls would want to aspire to.
“Who better to help magnify this point than young girls? Once you hear it directly from their mouths, you can understand the immediate reason why we need to honor women around our cities,” BBDO executive creative director Lauren Connolly told AdFreak.
The video debuted as part of the AOL's Makers Conference honoring “the trailblazing women of today and tomorrow.”