Gunshots flash across a black screen, while police sirens blare in the background. Then President Obama appears onscreen, mournfully observing, “And by the way, it happens on the streets of Chicago every day,” as he wipes away a tear. Andrea Zopp, a Democratic candidate for U.S. Senate in Illinois, is hoping that these first five seconds of her newest ad will grab your attention. It’s a necessity for Zopp – recent polling from the Paul Simon Public Policy Institute at Southern Illinois University shows Zopp at just 6% in the Democratic primary, well behind opponent Tammy Duckworth at 52%. Zopp needs to gain traction soon if she hopes to be a factor in the March 15 primary. Duckworth’s biographical spots are intended as much for the general election as they are the primary. Meanwhile, the incumbent Republican, Mark Kirk, has already singled out Duckworth for attacks for her position on Syrian refugees.