Political ad spending is expected to hit a record high in the 2016 election cycle – an estimated $6 billion. And according to the Wesleyan Media Project, over 80% of TV ads targeting the Republican candidates, positive or negative, are being run by outside groups, like super PACs.
To help track the billions of dollars of ad buys, the Political TV Ad Archive joined the conversation this year to provide an extra level of accountability.
The Political TV Ad Archive is a project from the Internet Archive, a non-profit digital library founded by Brewster Kahle in 1996. Kahle’s mission was the provided “Universal access to all knowledge.”
Political TV Ad Archive uses experimental audio fingerprint technology to track political ads from federal races to provide an in-depth look at which markets the ads air in, how many times it airs and for how long.
This meta-data is available to download and has especially been helpful to breakdown the influx of presidential campaign ads, such as determining what ads Iowans saw on TV ahead of the Iowa Caucuses. In case you didn’t know, Iowans saw more the 350 hours of political ads in a span of two months.
Learn more about Political Ad Archive here, and check out some of the great work they’re doing.