Mark McKinnon, a political strategist, breaks down how political campaigns use the art of storytelling in an election – and why it’s so important.
In the NY Times video, McKinnon shares, “Great storytelling is not about ideology. Great storytelling is great storytelling.”
How Storytelling Helped George W. Bush’s Presidential Campaigns
McKinnon was the lead media strategist on George W. Bush’s 2000 and 2004 presidential campaigns (in 2004, he was behind the memorable John Kerry windsurfing attack ad).
In the web video, McKinnon explains the strategy used to elect Bush and the two different messages used in the campaign: fear and hope.
McKinnon later had an opportunity to work on John McCain’s presidential election in 2008, but had to step down because he “didn’t want to be the person leading the attack” against Barack Obama’s message.
McKinnon’s Thoughts on the 2016 Presidential Election
McKinnon shares that today’s elections are a “win-at-all-cost environment,” which has caused a lot of division. He shares a new message to all voters: make sure to “question everything.”
Check out some of the most memorable political ads that changed the course of past elections.