Campaigns spend a lot of time (and money) making sure their candidates and staff are “on message.” That’s why when Hillary Clinton’s 2016 presidential campaign gave Mary Jo Brown – a small business owner and mom from Portsmouth, NH – the reigns of @HillaryClinton for a day, the Twitterverse and digital campaign junkies took note.
Hi there! I’m Mary Jo—a mom, small business owner, and Granite Stater—and I’m taking over this Twitter account today. Welcome to Portsmouth!
— Mary Jo for Hillary (@HillaryClinton) May 21, 2015
According to ABC’s New Hampshire affiliate, Mary Jo was chosen to operate the @HillaryClinton account for the day because Clinton’s focus this week has been on small businesses as a key part of her economic agenda.
Clinton talked about small businesses in first-caucus state Iowa earlier this week, where she told one owner, “I want to be the small business president.”
What would you tweet if you were Twitter Queen for the Day?
@HillaryClinton has over 3.5 million followers – and is growing every day. Sure, it’s no Lady Gaga account (with over 46.7 million followers) or T-swift (with 57.8 million followers), but Hillary fans around the globe go gaga for her updates.
Mary Jo has been tweeting about being a small business owner and photos from her store… Pretty vanilla. It’s a touching and personal approach, but you can bet the campaign is vetting every single character in that 140-character limit.
Follow what Mary Jo Brown is tweeting today at: www.twitter.com/hillaryclinton