After watching Bernie Sanders cut into Hillary Clinton’s support among young voters and women, Clinton is fighting back with a serious one-two demographic punch: Lena Dunham and Amy Schumer.
Hillary sat for an interview with Dunham for her new email newsletter “Lenny,” aiming to reach Dunham’s legion of young female fans. And to tease the interview, her media consultants worked with the comedy site Funny Or Die on two related skits released in advance.
First, Lena Dunham Has To Get By The Receptionist
The first shows Dunham arriving at the Clinton campaign headquarters in Brooklyn, trying to worm her way in see the candidate. “It’s not in her schedule,” says the receptionist, “Who did you speak to about this?” Dunham proceeds to repeatedly mumble a name and claiming that “he’s the head of Strategic Counseling and Exercise.”
Then Amy Schumer strolls by, apparently now working as a campaign staffer. They awkwardly hug. “I’m just here to try and interview Hillary,” says Dunham. “Oh my God, I’m about to go see her. You want to meet Hilary? Come with!” says Schumer. But then the receptionist, behind Dunham, shakes her off. Schumer wriggles out of it, leaving Dunham and the receptionist to have a staredown.
Lena Dunham, Not Lenny Kravitz
The other sketch includes Hillary, seemingly beginning the interview with Dunham. Dunham thanks her for speaking to the Lenny readers, but Hillary responds, “I thought this was an interview with Lenny Kravitz.” Unfazed, Dunham rolls with it and says “Did you see the footage where his pants split?” A deadpan Hillary notes that she hasn’t, but makes sure to find out where to get it.
Barack Obama used the Funny or Die platform to great effect, working with Zach Galifianakis to slyly encourage young uninsured people to enroll in Obamacare. It won an Emmy and boosted web traffic to healthcare.gov. Now we’ll see if Hillary can use it to boost her poll numbers.