The Donald Trump campaign is planning to launch its first round of televised political ads, in battleground states this Friday.
The campaign’s spokeswoman, Hope Hicks, confirmed the buys will be in Ohio, Pennsylvania, Florida, North Carolina and Virginia.
Although this is the first major buy of the Trump camp since he became the Republican nominee, other groups such as the National Rifle Association and various pro-Trump super PACs have spent around $12.4 million on his behalf.
The Clinton camp – including her super PACs – have already pulled way ahead of Trump in the ad war – spending more than $100 million.
Changing Tracks on the Trump Train
This media push comes after weeks of Trump trailing Clinton in the polls and after a significant staff shakeup in the campaign.
The Trump campaign has named Steve Bannon, the executive chairman of Breitbart News, as chief executive and Kellyanne Conway, a Republican strategist and pollster as campaign manager. Additionally, former Fox News chairman Roger Ailes has informally started advising Trump ahead of the debates.
Ailes is famous for leading Fox News but he was also a media consultant to Richard Nixon. Later he helped President Ronald Reagan in 1984 and Vice President George H.W. Bush in 1988, prepare for their presidential debates.
Will this new team and big media push help Trump get ahead of Clinton in the polls or is it a little too late? Stay tuned to see which ads the Trump campaign starts airing in the battleground states.
UPDATE: Trump’s campaign is expected to spend over $3.5 million on ads – $1.3 million in Florida, $775,000 in North Carolina, $675,000 in Ohio and $790,000 in Pennsylvania.