Heineken Would Like to Buy the World Beer

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We’ve already covered in recent posts the excellent and embarrassing efforts of mass marketers to tap into the world’s newly troubled zeitgeist in order to move more product. It isn’t

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We Are the (Post Trump) World from Microsoft

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Back in the go-go 1980’s Microsoft was known as the corporate computing company while the Apple was brand ready to take on “the man” and challenge people to “Think Different.”

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