Successful businesses rarely want to create divisive lines in their customer base. While Apple is based out of the Bay Area, a very blue area of the country, the company does not want to lose out on the other parts of the country that may not align themselves politically with their Silicon Valley-based clientele – at the end of the day, all money spends the same and businesses are concerned with the bottom line.
‘My Country, My People, My Music’
In an effort to expand beyond liberal metropolitan areas, Apple Music, a streaming music service, released a new ad seen primarily in red states that debuted during a NASCAR race. Brantley Gilbert, a country singer, narrates the video beginning by saying, “I love the feeling out here; the freedom, the simplicity, the open road.” He is then seen riding on his Harley Davidson with his buddies on an empty street with one of his songs playing in the background.
The song then changes to Backstreet Freestyle by Kendrick Lamar, showing the versatility of the service, but it quickly changes to one of the most popular country songs ever, Home Sweet Alabama by Lynyrd Skynard. Gilbert then enters the local dinner and talks about “the people you meet, the memories you share, and the soundtrack that drives it.”
While the ad is not overtly political, it is only being shown in red states and has an underlying feeling of it being ‘Trump Country.’