Dove placed a two-page print ad, created by Ogilvy London, in various U.K. newspapers listing several “alternative facts” about its new antiperspirant.
This new ad campaign came a week after Donald Trump’s senior adviser Kellyanne Conway coined the term “alternative facts” to refer to Press Secretary Sean Spicer’s false claims about attendance at the president’s inauguration.
The first page of the ad lists different claims, such as the antiperspirant can boost your Wi-Fi signal, locate that lost sock from two years ago and knows a guy who can get you on the guest list.
The second page of the ad contains an image of the product and the message, “New Dove antiperspirant cares for your skin like never before” along with #RealFacts.
Although Dove’s ads mocking Team Trump are only running in the United Kingdom, Unilever’s Pot Noodle (which is Dove’s parent company) has also joined in on the fun.