72 Words Versus 140 Characters

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The average 30-second political ad contains 72 words. And if Hillary Clinton had prevailed yesterday we would certainly be featuring her top “spots” this morning. But with Donald Trump the President-Elect, …

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The Best Congressional Campaign Ads of 2016

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Originally reported in Roll Call on November 7, 2016. Not all TV spots get good traction, especially during a presidential election year when the airwaves are saturated. And some ads …

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