An interactive map put out by Kantar Media Intelligence/CMAG shows two interesting pieces of data: the estimated spending on anti-Affordable Care Act ads per market and the percentage of the uninsured population per market. Below are some noteworthy figures we found. Can you find some of your own?
Charlotte, Raleigh, and Louisville Lead The Way -
The three highest spending markets have at least a 20% uninsured population. Additionally, the five highest spending cities have at least a 15% uninsured population. Why would spending be highest where fewest are insured? Don’t we want people to have health insurance, especially now that it’s more affordable?
East Versus West -
More was spent on anti-ACA ads in the East while there has been comparatively low spending in the West, and surprisingly, large sections of the Midwest. As a state, California only had pockets of anti-ACA ads with the exception of only San Diego, Los Angeles and Bakersfield. In contrast, each one of Louisiana’s markets saw big ad spending, with the smallest amount of spending in a market totaling $20,551.
Not A Single Cent in Nebraska, North Dakota, or Indiana -
Nebraska, home to former Senator Ben Nelson’s now infamous Cornhusker Kickback deal in 2009, saw zero spending in its markets. Similarly, North Dakota and Indiana were left out as well. All of the other 47 states saw some spending in at least one of its markets.
Turns Out Not Everything’s Bigger in Texas -
As a whole, the Lone Star state saw low levels of spending with five markets experiencing no spending at all. Most markets in the state saw spending in just the $1,000-$5,000 range. The highest spending market, San Antonio, saw a total of $244,608 in spending, which is $722,821 less than the Charlotte DMA – the highest spent in the nation.
However, Texas is home to three markets with an uninsured population of over 35%, the biggest percentage in the country and the only state with multiple markets with such large uninsured populations. The only other market with an uninsured population over 35% is Miami-Fort Lauderdale in Florida.
See For Yourself
Check out the map for yourself and see what interesting facts you can find: