After learning about the TV shows President Donald Trump enjoys watching, MSNBC and Fox News are capitalizing on the president’s watching habits by dramatically increasing issue-advocacy advertising rates as companies and outside groups try to influence Trump and his advisors.
According to Politico and a veteran media buyer, the ad rates for “Morning Joe” have more than doubled post-election. Trump, who reportedly watches the show most mornings, has a relationship with “Morning Joe” host Joe Scarborough.
Fox News’ “The O’Reilly Factor” and other prime-time programs on Fox News have boosted their rates about 50 percent.
“The president’s media habits are so predictable, advertisers migrate to those areas,” said one media buyer.
We’ve already seen issue advocacy groups take advantage of this too. VoteVets released this ad to air during “Morning Joe” on MSNBC in order to catch Trump watching.